Trukas Journal

What Actually Makes a Good Trucker Hat
What Actually Makes a Good Trucker Hat
Most trucker hats are cheap and fall apart fast. Here is what separates a hat worth buying from one that ends up at the bottom of a drawer. Read more...
Where Did Trucker Hats Come From?
Where Did Trucker Hats Come From?
Trucker hats started as free promotional gear handed out at feed stores and farm supply shops. Here is how they went from giveaway item to cultural staple. Read more...
Why We Make Things in Limited Runs (And Why That's Better for You)
Why We Make Things in Limited Runs (And Why That's Better for You)
Trukas releases trucker hats in small batches on purpose. When a colorway is gone, it is gone. Here is why that matters and what it means for the hats you... Read more...
How to Style a Trucker Hat (Without Looking Like You're Trying Too Hard)
How to Style a Trucker Hat (Without Looking Like You're Trying Too Hard)
A trucker hat is one of the easiest things to wear. Here is how to actually wear one well, what to avoid, and why the fit matters more than the... Read more...
How to Break In a Trucker Hat (Without Ruining It)
How to Break In a Trucker Hat (Without Ruining It)
A brand new trucker hat is stiff in all the wrong ways. The brim sits flat and awkward. The foam front panel is rigid. It looks like you just pulled... Read more...